If you were looking for the perfect dress for this weekend’s social event, Dee Hilton would not only help you pick it out, she’d offer you an honest opinion about how you looked, not simply tell you what you want to hear just to make a sale.

Or if you were searching for a gift for a business client or family member, she’d happily direct you to a selection of handmade soaps or a line of seasonings, sauces and dips — all made in Colorado.

But to find the heart of Wildflower Boutique, you h...