Donut shop aims for affordability while keeping it natural

  • Joshua Bruno holds a tray of freshly made donuts at his new Ridgway business, Hippie Mermaid.
    Joshua Bruno holds a tray of freshly made donuts at his new Ridgway business, Hippie Mermaid.

Joshua and Von Bruno saw something missing in Ridgway – a donut shop – and they’ve made it their mission to fill that void with their made-from-scratch treats at the Hippie Mermaid, which opened last Friday.

Von Bruno has a special love for a good donut and found herself lucky to be married to a chef with a knack for baking sweet treats, but she hopes to spread the goodness to others with the opening of the shop. She said she misses having a spot to grab good donuts, as she did in her native Houston. In the two years since she moved to Delta, she’s been on the search for a good donut shop.

The couple picked Ridgway for the site of their new business after Joshua Bruno discovered he loved the area while working at Crumb Bakery on Sherman Street.

The shop – which will also serve coffee, empanadas and soup in the wintertime – specializes in providing plenty of vegan options and the menu will be light on meat dishes. The ever-changing menu will also feature various types of cookies and bars, as well as chutney toppings and salsas for the empanadas and donuts.

The shop will cater more to busy customers taking things to-go rather than as a sit-down restaurant. The couple plans on pureeing the soups to allow for sipping on-the-go. But everything will be made from scratch and priced for locals, the owners said.

“I’m a naturalist. I like everything homemade. It takes a lot of time and effort,” Joshua Bruno said, while touting the affordability of his menu as “real pricing, not tourist pricing, because if we have a good product, it’s going to sell anyway.”

Doughnuts will be $1.65 apiece, with discounts for bulk purchases. Coffee will be also be $1.65, no matter the size of the reusable cup customers bring in to fill up, as the Hippie Mermaid wants to encourage reusable materials as much as possible. They will offer discounts for customers who bring in their own containers for food items and will not print paper receipts.

The couple plans on using locally-sourced, “real ingredients” and keeping prices low because they found a cheaper place to rent on the east side of U.S. Highway 550. The shop is located at 150 Palomino Trail, right next to Crazy B’s Smoke Shop.

The entrepreneurs believe they have found a niche in being the first business in town to open in the morning. Current hours are scheduled from 4 a.m. to 4 p.m. Mondays, Tuesdays, Thursdays and Fridays; 4 a.m. to 7 p.m. on Saturdays, 4 a.m. to 2 p.m. on Sundays and the store will be closed on Wednesdays.

About the idea for the shop’s unique name, Joshua Bruno explained it came from their nicknames. “People call me ‘hippie,’” he said. “And she looked like a mermaid.”

The Hippie Mermaid also has a candy operation. The Brunos sell CBD candy wholesale to neighboring Crazy B’s Smoke Shop among other places. They also sell regular hard candy, caramels and taffy.

The couple does everything themselves, not just the from-scratch foods, but all the way to their tie-dyed T-shirts with the Hippie Mermaid logo.

Customers who want to purchase a large amount of donuts should call the Hippie Mermaid ahead of time at 970-596-0003. Their menu is on the website at